BLOOM started with two women, two very different creative careers, and one shared idea - young talent deserves a better introduction to the industry.

Created by Ewa Latak Cynk and Anita Surma, BLOOM brings together years of experience across fashion photography, film, beauty and production to create something we felt was missing.

Not a pageant.
Not a modelling school.
And definitely not just another fashion show.

BLOOM is a new kind of runway experience - where emerging talent gets to step inside the world of fashion, work with industry professionals, learn how it actually works, and then take the runway.

Professional. Creative. A little unexpected.

The next generation is coming.
Let them BLOOM.