MEDIA
𝗖𝗢𝗩𝗘𝗥 𝗧𝗛𝗘 𝗡𝗘𝗫𝗧 𝗚𝗘𝗡𝗘𝗥𝗔𝗧𝗜𝗢𝗡.
Toronto • January 1 & 2, 2027
BLOOM is where fashion, young talent, creativity and industry come together.
We invite selected media, photographers, videographers, journalists, publications and content creators to join us in Toronto and capture the stories unfolding both on and beyond the runway.
From emerging young talent and fashion designers to education, mentorship and unforgettable runway moments - there’s a story here worth telling.
𝗠𝗘𝗗𝗜𝗔 𝗔𝗧 𝗕𝗟𝗢𝗢𝗠
BLOOM is a two-day fashion and educational experience created for the next generation of young talent, ages 4–18.
JANUARY 1, 2027
BLOOM Workshops & Industry Experience
A day centered around education, industry insight, preparation and connection.
JANUARY 2, 2027
BLOOM – The Next Generation Runway
The main runway event featuring young models and participating fashion designers.
Toronto, Canada
𝗪𝗛𝗢 𝗖𝗔𝗡 𝗔𝗣𝗣𝗟𝗬?
We welcome accreditation requests from:
Fashion & Lifestyle Media
Print + Digital Publications
Journalists + Editors
Fashion Photographers
Videographers
TV + Broadcast Media
Content Creators
Social Media Creators
Bloggers
Industry Media
All applications are reviewed individually by the BLOOM team.
𝗠𝗘𝗗𝗜𝗔 𝗔𝗖𝗖𝗘𝗦𝗦
Approved media may receive access to designated areas of the BLOOM experience depending on their accreditation and coverage needs.
Access may include:
• BLOOM Runway Show
• Designated media/photo areas
• Red carpet or arrival coverage, if applicable
• Selected interviews
• Designer + talent coverage opportunities
• Approved behind-the-scenes access
• Official BLOOM media information
Access levels may vary by media role and credential.
Because BLOOM works with young participants, backstage and behind-the-scenes access will be limited and specifically approved by the BLOOM team.
𝗣𝗛𝗢𝗧𝗢𝗚𝗥𝗔𝗣𝗛𝗘𝗥𝗦 + 𝗩𝗜𝗗𝗘𝗢𝗚𝗥𝗔𝗣𝗛𝗘𝗥𝗦
Photographers and videographers interested in covering BLOOM are welcome to apply for accreditation.
Please be prepared to provide a portfolio, website, publication affiliation and/or social media account demonstrating your work.
Photography and filming locations will be assigned according to production requirements.
A media credential does not automatically provide backstage access.
All accredited photographers and videographers must respect BLOOM's guidelines regarding the photographing and filming of minors.
𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗥𝗘𝗔𝗧𝗢𝗥𝗦
Are you a creator who loves fashion, youth culture, beauty, lifestyle or behind-the-scenes storytelling?
We'd love to hear how you would tell the BLOOM story.
When applying, tell us about your platforms, your audience and the type of content you'd like to create at BLOOM.
We're especially interested in creators who can bring their own perspective and creative voice to the experience.
𝗠𝗘𝗗𝗜𝗔 𝗔𝗖𝗖𝗥𝗘𝗗𝗜𝗧𝗔𝗧𝗜𝗢𝗡
Media access to BLOOM is by application and approval only.
There is no fee to submit a media application.
Submitting an application does not guarantee accreditation.
Applications will be reviewed based on factors including publication or platform, portfolio, proposed coverage, audience, event capacity and BLOOM's production requirements.
Approved applicants will receive confirmation and further information regarding credentials, arrival times, access areas and event guidelines closer to the event.
𝗧𝗘𝗟𝗟 𝗧𝗛𝗘 𝗕𝗟𝗢𝗢𝗠 𝗦𝗧𝗢𝗥𝗬.
The runway is one night.
The stories can travel much further.
Join us as we introduce a new generation of young talent, creativity and fashion to Toronto. 🌸
Toronto • January 1 & 2, 2027
All media access is subject to approval, capacity, event guidelines and the BLOOM Terms & Conditions. Additional restrictions apply to photography, filming and access involving minor participants.